Today 80 percent of all the oil that comes out of the Gulf is from 1,000 feet or more and today almost a third of it is more than 5,000 feet below the surface. What hasn't happened is the safety and the ability to respond to a negative event such as this blowout, has been far outrun by the technology of drilling itself. We need to close that gap.
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Technologists provide tools that can improve people's lives. But I want to be clear that I don't think technology by itself improves people's lives, since often I'm criticized for being too pro-technology. Unless there's commensurate ethical and moral improvements to go along with it, it's for naught.
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All images generated by imaging technology are viewed in a walled-off location not visible to the public. The officer assisting the passenger never sees the image, and the officer viewing the image never interacts with the passenger. The imaging technology that we use cannot store, export, print or transmit images.
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The way you want to respond is to ask a question: Is this technology directly relevant to our hedgehog concept? If the answer is YES, then we want to become pioneers, not in the technology, but in the application of that technology specifically linked to our hedgehog concept.
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