The technology is really where all of the changes have taken place, but the fundamentals of a good story being the basis of every good picture, and really the only basis still remains the rule, more so today, I think, because we've unfortunately weaned an audience from birth to kind of mindless movies.0
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Today 80 percent of all the oil that comes out of the Gulf is from 1,000 feet or more and today almost a third of it is more than 5,000 feet below the surface. What hasn't happened is the safety and the ability to respond to a negative event such as this blowout, has been far outrun by the technology of drilling itself. We need to close that gap.0
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The way you want to respond is to ask a question: Is this technology directly relevant to our hedgehog concept? If the answer is YES, then we want to become pioneers, not in the technology, but in the application of that technology specifically linked to our hedgehog concept.0
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