There are two types of courage involved with what I did. When it comes to picking up a rifle, millions of people are capable of doing that, as we see in Iraq or Vietnam. But when it comes to risking their careers, or risking being invited to lunch by the establishment, it turns out that's remarkably rare.
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This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
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