Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.0
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I think top scientists need to be compensated at a different scale in society. Somebody with experience will tell you that true scientists are not motivated by money - they are motivated by the quest itself. That is true. But I think an additional recognition will not hurt.0
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