As you may recall, Truman was extremely unpopular when he finally left Washington in 1953, thanks largely to the Korean War. Today, however, he is thought to have been a solidly good president, a 'Near Great' even, in the terminology of those surveys of historians they do every now and then.0
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Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.0
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