Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.0
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Strangely enough, when the Sugababes' 'Freak Like Me' went to number 1, which was built around my 'Are 'Friends' Electric' song, I had another song called 'Rip' go to number 1 in the Kerrang TV chart, so I was pulling new people in from very different areas of musical interest. That was quite an amazing week.0
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