Herbert Marshall McLuhan, (July 21, 1911 – December 31, 1980) was a Canadian philosopher of communication theory.
There are no passengers on spaceship earth. We are all crew. Use this quote
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be. Use this quote
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. Use this quote
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities. Use this quote
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. Use this quote
It is the framework which changes with each new technology and not just the picture within the frame. Use this quote
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. Use this quote
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar. Use this quote
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam. Use this quote
