Frank I. Luntz (born February 23, 1962) is an American political consultant, pollster, and Republican Party strategist.
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear. Use this quote
The way you communicate an idea is different than the way you communicate a product. Use this quote
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to. Use this quote
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. Use this quote
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen. Use this quote
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean. Use this quote
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians. Use this quote
Some people call it global warming; some people call it climate change. What is the difference? Use this quote
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history. Use this quote
Politics is gut; commercials are gut. Use this quote
